Entertainment-education refers to the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience knowledge about an educational issue, create favorable attitudes, and change overt behavior” (Singhal and Rogers 1999, xii). ). Like social marketing and health promotion, entertainment-education is concerned with social change at the individual and community levels (Manoff, 1985). Its focus is on how entertainment media such as soap operas, songs, cartoons, movies, comics and theater can be used to transmit information that can result in pro-social behavior.
Entertainment in education is how to make more effective study for learners. They can study not just to listen teacher at school but, they can study from outside. Education through Entertainment is not a new concept. It goes to the heart of our universal love of libraries, books, films, and museums. We love knowledge … and we love to learn in the most fun, entertaining way possible. In the 21st century, no medium has the power or the potential to entertain and to educate as television. The Duncan Group believes there's a place for entertaining, long form media that embraces the human spirit and nurtures our desire for knowledge. We urge you to be a part of that spirit. The important thing is they can learn anything in their live from any facilities and technology.
Posted by: Okke Noviana
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